This municipality is outstanding for its landscape diversity due to the growth of coastal and rural tourism, the latter has grown especially in the last decades, in spite of this, it has been loyal to its traditions and it has beautiful settlements such as Valle del Palmar, Teno Alto, Masca and Los Carrizales.

It boasts attractions of undeniable beauty, its streets are full of magic, its coastline abounds with enticing coves and entertainment options that respect its wonderful nature, such as the opening of the Buenavista Golf fields.